Emociónate is a child and adolescent psychology practice based in Mexico City, founded by psychologist Lorena Sordo Guevara. Conceived as a safe and welcoming space for children and teenagers, the project was built around a clear vision: to create an experience capable of conveying trust, empathy, and well-being, moving away from the traditionally clinical image associated with psychological services.
With complete creative freedom, we developed the naming, branding, and visual identity for Emociónate, building a brand with a universe of its own, designed to connect with children and teenagers as well as their families. The result is an identity that feels approachable, memorable, and full of personality, communicating professionalism without losing the sensitivity and warmth at the heart of the project.
The name Emociónate emerged from the search for a concept capable of turning emotions into an invitation to discover, express, and understand them. We wanted a name that felt positive, approachable, and memorable, reinforcing the idea that emotions are an essential part of growth and well-being.
At the heart of the identity is the Emociónate symbol, a visual representation of emotional expression and human connection. Its design is built around a figure with raised arms whose silhouette forms a heart, transforming concepts such as trust, safety, and empathy into a simple and recognizable gesture. More than a graphic element, the symbol became the main expression of the brand and the starting point for its entire visual language.
The identity is complemented by Naughty Monster, an expressive, playful, and spontaneous typeface, paired with Amatic SC, which brings a warm and approachable character to the brand. A vibrant yet balanced color palette completes the system, creating an identity that feels professional, friendly, and full of personality without losing the sensitivity that defines Emociónate.
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