Roland Garros Series — UX/UI design and website development

intro / concept

web design and e‑commerce

Roland Garros Series is an amateur tennis tournament backed by the iconic French Grand Slam. Its goal is to discover new talent and give players the chance to compete, with the possibility of winning a trip to experience Roland Garros in Paris. For this event, we built an informative site that communicates the tournament’s essence and streamlines participant registration. We also integrated a ticket‑sales platform for competitors, ensuring an intuitive digital experience aligned with the Roland Garros Series.

ux/ui strategy
and approach

what we did

To ensure a clear and efficient digital experience, we designed an intuitive web structure that allowed users to easily access key tournament information. We optimized navigation so participants could learn about the competition rules, the registration process, and prize details.

The visual design preserves the essence and prestige of Roland Garros, using a modern, sport-inspired aesthetic that reinforces the tournament’s identity. We prioritized a clear visual hierarchy with strategic calls to action that facilitate ticket purchases and player registration. We also developed a streamlined, optimized checkout process, ensuring users could secure their tickets quickly and easily.

To enhance accessibility, we implemented a fully responsive structure, ensuring a smooth experience on any device and enabling both participants and spectators to manage their needs efficiently.

design impact

what we achieved

Thanks to the optimized design and usability of the website, Roland Garros Series delivered an accessible, functional platform that streamlined both ticket purchases and participant registration. The intuitive navigation and clear visual structure reduced friction in the registration process, allowing more players to join the competition with ease.

The design reinforced the tournament’s identity, conveying its prestige and excitement through a digital experience that connected with players and fans alike, ensuring smooth, efficient interaction at every stage of the process.

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