{"id":384222,"date":"2026-08-20T17:38:54","date_gmt":"2026-08-20T17:38:54","guid":{"rendered":"https:\/\/rivasmercado.com\/?page_id=384222"},"modified":"2026-08-20T23:17:32","modified_gmt":"2026-08-20T23:17:32","slug":"dr-alba-villa","status":"publish","type":"page","link":"https:\/\/rivasmercado.com\/es\/dr-alba-villa\/","title":{"rendered":"Dr Alba Villa"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"384222\" class=\"elementor elementor-384222\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739dc88 e-con-full e-flex e-con e-parent\" data-id=\"739dc88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3312069 e-con-full e-flex e-con e-child\" data-id=\"3312069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d7b23b e-con-full e-flex e-con e-child\" data-id=\"9d7b23b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f64ce2b elementor-widget elementor-widget-html\" data-id=\"f64ce2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"visually-hidden\">Dr. Alejandro Alba Villa \u2014 dise\u00f1o de branding e identidad visual<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c805ee elementor-widget elementor-widget-image\" data-id=\"1c805ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1601\" height=\"983\" src=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad.jpg\" class=\"attachment-full size-full wp-image-383981\" alt=\"\" srcset=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad.jpg 1601w, https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad-300x184.jpg 300w, https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad-1024x629.jpg 1024w, https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad-768x472.jpg 768w, https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad-1536x943.jpg 1536w, https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad-18x12.jpg 18w\" sizes=\"(max-width: 1601px) 100vw, 1601px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-336d77b e-con-full e-flex e-con e-child\" data-id=\"336d77b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86f177 e-con-full e-flex e-con e-parent\" data-id=\"f86f177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea37dfe e-con-full e-flex e-con e-child\" data-id=\"ea37dfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9335b5 e-con-full e-flex e-con e-child\" data-id=\"b9335b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81797fa elementor-widget elementor-widget-spacer\" data-id=\"81797fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ea62b elementor-widget elementor-widget-heading\" data-id=\"66ea62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">intro \/ concepto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77dd80 elementor-widget elementor-widget-heading\" data-id=\"e77dd80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">branding &amp; dise\u00f1o de identidad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0063e6 e-con-full e-flex e-con e-child\" data-id=\"b0063e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590c841 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"590c841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2aca89 elementor-widget elementor-widget-text-editor\" data-id=\"a2aca89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"531\" data-end=\"953\"><strong data-start=\"531\" data-end=\"559\">Dr. Alejandro Alba Villa<\/strong> es un ur\u00f3logo con sede en la Ciudad de M\u00e9xico que se acerc\u00f3 a nosotros al inicio de su carrera profesional como especialista, buscando construir una marca personal que pudiera acompa\u00f1arlo a medida que crecieran su pr\u00e1ctica y reputaci\u00f3n. Desde el principio, el objetivo fue crear una presencia capaz de transmitir <strong data-start=\"842\" data-end=\"883\">confianza, preparaci\u00f3n y profesionalismo<\/strong>, estableciendo una base s\u00f3lida para su relaci\u00f3n con los pacientes.<\/p><p data-start=\"955\" data-end=\"1383\" data-is-last-node=\"\" data-is-only-node=\"\">Desarrollamos el <strong data-start=\"972\" data-end=\"1033\">branding y la identidad visual del Dr. Alejandro Alba Villa<\/strong>, creando una imagen profesional y contempor\u00e1nea dise\u00f1ada para crecer junto con su pr\u00e1ctica m\u00e9dica. Desde la identidad visual hasta la papeler\u00eda y los materiales utilizados en su pr\u00e1ctica diaria, cada elemento fue concebido para comunicar <strong data-start=\"1259\" data-end=\"1307\">credibilidad, confianza y profesionalismo<\/strong>, d\u00e1ndole una presencia consistente y reconocible desde el inicio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6554b73 elementor-widget elementor-widget-spacer\" data-id=\"6554b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70b6796 e-con-full e-flex e-con e-child\" data-id=\"70b6796\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3293181 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"3293181\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c4d88e0 e-con-full e-flex e-con e-child\" data-id=\"c4d88e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ecf2d3 e-con-full e-flex e-con e-child\" data-id=\"6ecf2d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6be00 elementor-widget elementor-widget-gallery\" data-id=\"ac6be00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;columns&quot;:2,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/Dr-Alba-laptop-website.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ac6be00\" data-elementor-lightbox-title=\"Dr-Alba-laptop-website\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg0MDk0LCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL0RyLUFsYmEtbGFwdG9wLXdlYnNpdGUuanBnIiwic2xpZGVzaG93IjoiYWM2YmUwMCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/Dr-Alba-laptop-website.jpg\" data-width=\"1441\" data-height=\"960\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ac6be00\" data-elementor-lightbox-title=\"dr-alba-villa-prescription-pad\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgzOTgxLCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2RyLWFsYmEtdmlsbGEtcHJlc2NyaXB0aW9uLXBhZC5qcGciLCJzbGlkZXNob3ciOiJhYzZiZTAwIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/08\/dr-alba-villa-prescription-pad.jpg\" data-width=\"1601\" data-height=\"983\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b1bd77 e-con-full e-flex e-con e-child\" data-id=\"7b1bd77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5553801 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"5553801\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e91c232 e-con-full e-flex e-con e-child\" data-id=\"e91c232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e1288 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"a8e1288\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Carnaiz-logo\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/Carnaiz-logo.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Carnaiz-brand-characters\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/Carnaiz-brand-characters.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 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elementor-widget elementor-widget-spacer\" data-id=\"ea4273b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0205b90 elementor-widget elementor-widget-heading\" data-id=\"0205b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5778137 elementor-widget elementor-widget-heading\" data-id=\"5778137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">la historia detr\u00e1s de carnaiz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-497e443 e-con-full e-flex e-con e-child\" data-id=\"497e443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b12c1 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"14b12c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5359601 elementor-widget elementor-widget-text-editor\" data-id=\"5359601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Carnaiz<\/strong> naci\u00f3 de una idea sencilla: <strong>la sensaci\u00f3n de reunirse alrededor de una carne asada con amigos un s\u00e1bado por la tarde.<\/strong>Un momento donde la comida se convierte en una excusa para compartir historias, celebrar tradiciones y disfrutar de la buena compa\u00f1\u00eda.<\/p><p>Esta idea se convirti\u00f3 en el punto de partida del proceso de dise\u00f1o. Nos propusimos crear una identidad visual <strong>audaz, aut\u00e9ntica y memorable,<\/strong>combinando una est\u00e9tica industrial con elementos profundamente arraigados en la cultura mexicana. El logotipo fue dise\u00f1ado para convertirse en <strong>un s\u00edmbolo distintivo del concepto:<\/strong> reconocible, con car\u00e1cter y estrechamente ligado a la <strong>herencia cultural mexicana, sus tradiciones y el sentido de comunidad<\/strong> que inspiraron la marca. Cada elemento visual fue cuidadosamente desarrollado para transmitir una sensaci\u00f3n de <strong>autenticidad, fortaleza y pertenencia.<\/strong>.<\/p><p>Para expandir la marca m\u00e1s all\u00e1 del logotipo, creamos <strong>Don Hueso<\/strong> y <strong>Fuegocho<\/strong>, dos personajes originales inspirados en los elementos centrales del concepto. Don Hueso, un ribeye vaquero con actitud rebelde, representa el esp\u00edritu de la parrilla, mientras que Fuegocho encarna <strong>el ma\u00edz y el fuego<\/strong> dos elementos fundamentales en el universo <strong>Carnaiz<\/strong> . Juntos forman parte <strong>un universo visual lleno de personalidad<\/strong>, creando una experiencia de marca que se extiende a trav\u00e9s de men\u00fas, packaging, productos promocionales y espacios f\u00edsicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5deb5 elementor-widget elementor-widget-spacer\" data-id=\"ee5deb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3036b71 e-con-full e-flex e-con e-child\" data-id=\"3036b71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6fb711 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"a6fb711\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d573d8e e-con-full e-flex e-con e-child\" data-id=\"d573d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03ad30e e-con-full e-flex e-con e-child\" data-id=\"03ad30e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad878af elementor-hidden-mobile elementor-widget elementor-widget-gallery\" data-id=\"ad878af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Formal-logotype-Carnaiz.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ad878af\" data-elementor-lightbox-title=\"carnaiz-official-logo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgyNDU2LCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0Zvcm1hbC1sb2dvdHlwZS1DYXJuYWl6LmpwZyIsInNsaWRlc2hvdyI6ImFkODc4YWYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Formal-logotype-Carnaiz.jpg\" data-width=\"1727\" data-height=\"1729\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Logo-variations-Carnaiz.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ad878af\" data-elementor-lightbox-title=\"carnaiz-logo-variations\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgyNDU4LCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0xvZ28tdmFyaWF0aW9ucy1DYXJuYWl6LmpwZyIsInNsaWRlc2hvdyI6ImFkODc4YWYifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Logo-variations-Carnaiz.jpg\" data-width=\"1728\" data-height=\"1729\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Color-palette-Carnaiz.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ad878af\" data-elementor-lightbox-title=\"carnaiz-color-palette\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgyNDU1LCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL0NvbG9yLXBhbGV0dGUtQ2FybmFpei5qcGciLCJzbGlkZXNob3ciOiJhZDg3OGFmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Color-palette-Carnaiz.jpg\" data-width=\"1729\" data-height=\"1729\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Typography-Carnaiz.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ad878af\" data-elementor-lightbox-title=\"carnaiz-typography\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgyNDYwLCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1R5cG9ncmFwaHktQ2FybmFpei5qcGciLCJzbGlkZXNob3ciOiJhZDg3OGFmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Typography-Carnaiz.jpg\" data-width=\"1728\" data-height=\"1728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Pattern-Carnaiz.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ad878af\" data-elementor-lightbox-title=\"carnaiz-brand-pattern\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgyNDU5LCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMTBcL1BhdHRlcm4tQ2FybmFpei5qcGciLCJzbGlkZXNob3ciOiJhZDg3OGFmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Pattern-Carnaiz.jpg\" data-width=\"1728\" data-height=\"1728\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/carnaiz-signature-illustration.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ad878af\" data-elementor-lightbox-title=\"carnaiz-signature-illustration\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgzNTE0LCJ1cmwiOiJodHRwczpcL1wvcml2YXNtZXJjYWRvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDdcL2Nhcm5haXotc2lnbmF0dXJlLWlsbHVzdHJhdGlvbi5qcGciLCJzbGlkZXNob3ciOiJhZDg3OGFmIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/carnaiz-signature-illustration.jpg\" data-width=\"1729\" data-height=\"1729\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32b6ff3 e-con-full e-flex e-con e-child\" data-id=\"32b6ff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e482f21 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"e482f21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-92651f5 e-con-full e-flex e-con e-child\" data-id=\"92651f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-015fdee e-con-full e-flex e-con e-child\" data-id=\"015fdee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-453eafa elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"453eafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-official-logo\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Formal-logotype-Carnaiz.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-logo-variations\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Logo-variations-Carnaiz.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-color-palette\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Color-palette-Carnaiz.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-typography\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Typography-Carnaiz.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-brand-pattern\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2025\/10\/Pattern-Carnaiz.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-signature-illustration\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/carnaiz-signature-illustration.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e13cf14 e-con-full e-flex e-con e-child\" data-id=\"e13cf14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81f1d59 e-con-full e-flex e-con e-parent\" data-id=\"81f1d59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30daebf e-con-full e-flex e-con e-child\" data-id=\"30daebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ddff3 e-con-full e-flex e-con e-child\" data-id=\"29ddff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9ce4a elementor-widget elementor-widget-spacer\" data-id=\"4a9ce4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3480daa elementor-widget elementor-widget-heading\" data-id=\"3480daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">personalidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103e94d elementor-widget elementor-widget-heading\" data-id=\"103e94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">el alma de dr. alejandro alba villa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfbba1d e-con-full e-flex e-con e-child\" data-id=\"cfbba1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca55782 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ca55782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8632250 elementor-widget elementor-widget-text-editor\" data-id=\"8632250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\"><strong>Moderna, profesional y capaz de transmitir tranquilidad, la marca personal del Dr. Alejandro Alba Villa refleja una visi\u00f3n contempor\u00e1nea de la pr\u00e1ctica m\u00e9dica.<\/strong> Su personalidad se percibe preparada y precisa sin resultar excesivamente formal, combinando la credibilidad que se espera de un especialista con un car\u00e1cter cercano y humano.<\/p><p class=\"isSelectedEnd\">Existe un sentido de <strong>claridad, seguridad y visi\u00f3n de futuro<\/strong> en toda la marca. Su car\u00e1cter se siente actual y preparado para la evoluci\u00f3n de la medicina moderna, manteniendo al mismo tiempo la calidez y accesibilidad necesarias para construir una conexi\u00f3n significativa con los pacientes. El resultado es una identidad m\u00e9dica profesional sin sentirse institucional, y sofisticada sin perder su lado humano.<\/p><ul data-spread=\"false\"><li><strong>Tono:<\/strong> Claro, seguro, tranquilizador y cercano.<\/li><li><strong>Valores:<\/strong> Confianza, credibilidad, claridad y empat\u00eda.<\/li><li><strong>Estilo:<\/strong> Moderno, limpio, preciso y contempor\u00e1neo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31beacf elementor-widget elementor-widget-spacer\" data-id=\"31beacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9523d e-con-full e-flex e-con e-child\" data-id=\"5f9523d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e781508 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"e781508\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e11ca80 e-con-full e-flex e-con e-child\" data-id=\"e11ca80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cbf247 e-con-full e-flex e-con e-child\" data-id=\"3cbf247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ae3ad elementor-widget elementor-widget-spacer\" data-id=\"b6ae3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9dc402 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"b9dc402\" data-element_type=\"widget\" data-e-type=\"widget\" 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swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"carnaiz-menu\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/carnaiz-menu.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Carnaiz-artisanal-beverage-packaging\" style=\"background-image: url(&#039;https:\/\/rivasmercado.com\/wp-content\/uploads\/2026\/07\/Carnaiz-artisanal-beverage-packaging.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" 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class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b0e08 e-con-full e-flex e-con e-child\" data-id=\"37b0e08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dr. Alejandro Alba Villa \u2014 branding and visual identity design intro \/ concept branding &amp; visual identity design Dr. Alejandro Alba Villa is a urologist based in Mexico City who approached us at the beginning of his professional career as a specialist, looking to build a personal brand that would accompany him as his practice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-384222","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/pages\/384222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/comments?post=384222"}],"version-history":[{"count":34,"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/pages\/384222\/revisions"}],"predecessor-version":[{"id":384408,"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/pages\/384222\/revisions\/384408"}],"wp:attachment":[{"href":"https:\/\/rivasmercado.com\/es\/wp-json\/wp\/v2\/media?parent=384222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}